The problem

A simple observation of the current market and a desire to fix the issues we faced as consumers is what led to the start of our brand - a solution to our own real problems.

The issue is - generally all jewellery that's affordable falls apart or turns green, and everything that doesn't costs an arm and a leg - and it probably still fades or breaks after a short while anyway.

This is where we come in - we don't make cheap jewellery that happens to be decent quality - we make legitimately great quality pieces, that happen to be truly affordable as a result of our smart design process, supply chain and direct to consumer model.


Designed in London, we only use sustainable materials, work with skilled, well paid jewellers internationally and keep our carbon footprint as low as possible.

More than just a product

We champion creativity, self expression and adventure on this journey we call life - products for those who seek more, question convention and strive to be the best - the doers, shakers and movers of the social media generation.

Our jewellery is more than just another accessory - it’s a fundamental extension of you and a small visual companion along the way to the very best version of yourself, however you choose to define it.

Designed in England and worn across the World - thanks for being a part of our vision.